Publications

Indexed articles

Pelau, C.; Dabija D.C.; Ene I. 2021. What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry, Computers in Human Behavior, 122, 106855, https://doi.org/10.1016/j.chb.2021.106855 (Link)

Pelau, C.; Pop, M.-I.; Ene, I.; Lazar, L. 2021. Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), pp. 1231-1247, https://doi.org/10.3390/jtaer16050069 (Link)

Pelau, C.; Ene, I.; Pop, M.I. 2021. The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills, Amfiteatru Economic, 23(56), 33-45, https://doi.org/10.24818/EA/2021/56/33 (Link)

Pelau, C.; Ene, I. 2020. Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis, Studia Universitatis „Vasile Goldis” Arad–Economics Series 30 (2), 1-12. (Link)

Ene. I. 2018. Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-tracking Experiment, Studia Universitatis Vasile Goldis, 28(4), 55-67, https://doi.org/10.2478/sues-2018-0020

Web of Science Conferences

Ene, I.; Bojescu, I. 2020. Consumer’s Perception Towards the Characteristics of Artificial Intelligence, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 730-737.

Ene, I.; Badescu, R. 2019. Eye Tracking Study Regarding the Perception of AI-Based Service Robots, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 718-723.

Nistoreanu, P.; Ene, I. 2019. Consumer Perception Regarding the Role of AI: A Discriminant Analysis Based on Age, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 567-574

Ene, I.; Pop, M.I.; Nistoreanu, B. 2019. Qualitative and quantitative analysis of consumers’ perception regarding anthropomorphic AI designs, Proceedings of the 13th International Conference of Business Excellence (ICBE), (in press)

Pop, M.I.; Ene, I. 2019. Influence of the educational level on the spreading of Fake News regarding the energy field in the online environment, Proceedings of the 13th International Conference of Business Excellence (ICBE), (in press)

Pelau, C.; Ene, I. 2018. Consumers’ perception on human-like artificial intelligence devices, Fourth BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ),  Heidelberg, Germany, 2018, pg. 197-203. (PDF / Link)

Other publications

Pelau, C.; Ene, I.; Badescu, R. 2021, Die Einstellung der Konsumenten gegenüber der Nutzung von neuen Technologien und künstlicher Intelligenz, in: Bodemann, M.; Fellner, W.; Just. V. 2021. Zukunftsfähigkeit durch Innovation, Digitalisierung und Technologien - Geschäftsmodelle und Unternehmenspraxis im Wandel, Springer-Gabler, 63-74, https://doi.org/10.1007/978-3-662-62148-6_4 (Link)

Pelau, C.; Ene, I; Pop, M.I. 2019. Consumer preference towards human, classic robot or anthropomorphic robot interaction, 10th EMAC Regional Conference, St. Petersburg, Russia.   

Pelau C, Nistoreanu B, Ene I, 2018. Differences in the Perception on Artificial Intelligence depending on Age, Proceedings of the 1st International Conference on Economics and Social Sciences (ICESS), 466-472 (Link)

Nistoreanu P., Pelau C., Ene I., Lazar, L. 2018. Motivations and preferences of tourism consumers depending on their demografic characteristics, CInternational conference Romanian rural tourism in international context-Present and prospects (RRTIC), Vatra Dornei, Romania, 57-62.

Indexed articles

Pelau, C.; Pop, M.I.; Stanescu, M.; Sanda, G. 2023. The Breaking News Effect and Its Impact on the Credibility and Trust in Information Posted on Social Media, Electronics, 12(2), article 423, https://doi.org/10.3390/electronics12020423 (Link)

Pelau, C.; Pop, M.-I.; Ene, I.; Lazar, L. 2021. Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), pp. 1231-1247, https://doi.org/10.3390/jtaer16050069 (Link)

Pelau, C.; Ene, I.; Pop, M.I. 2021. The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills, Amfiteatru Economic, 23(56), 33-45, https://doi.org/10.24818/EA/2021/56/33 (Link)

Lazar, L.; Pop, M.I. 2021. Impact of celebrity endorsement and breaking news effect on the attention of consumers, Studia Universitatis Vasile Goldis, 31(3), 60-74, https://doi.org/10.2478/sues-2021-0014 (Link)

Pop, M.I. 2020. Scoring Model for the Detection of Fake News, Studia Universitatis „Vasile Goldis” Arad–Economics Series 30(1), 91-102, https://doi.org/10.2478/sues-2020-0006

Web of Science Conferences

Pelau, C.; Pop, M.I. 2020. Consumers’ Perception on Fake News, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 1035-1041. (Link)

Pop, M.I.; Pelau, C.; Stanescu, M. 2019. Reliability of Social Media Platforms and Online News as Source of Information for Consumers, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 711-717 (Link)

Tantau, A.; Pop, M.; Chinie, A.C. 2019. Quantitative Analysis Regarding the Probability of Spreading Fake News Based on Age, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 649-656

Pop, M.I.; Ene, I. 2019. Influence of the educational level on the spreading of Fake News regarding the energy field in the online environment, Proceedings of the 13th International Conference of Business Excellence (ICBE), (in press)

Ene, I.; Pop, M.I.; Nistoreanu, B. 2019. Qualitative and quantitative analysis of consumers’ perception regarding anthropomorphic AI designs, Proceedings of the 13th International Conference of Business Excellence (ICBE), (in press)

Tantau, A.; Pelau, C.; Pop, M. 2018. Fake news in the energy industry. Fourth BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Heidelberg, Germany, 2018, pg. 204-210. (PDF / Link)

Barsan, A.T.; Pop, M. 2018. Road to green future – Decision making model for the environmental and energy sector, Proceedings of the 13th International Conference on Business Excellence, Bucharest, Romania, 103–113, https://doi.org/10.2478/picbe-2018-0011

Other publications

Pelau, C.; Acatrinei, C.; Pop, M.I. 2023. How to identify fake news? The impact of source credibility, sensational headlines and fake news awareness on the classification of online information, 52nd Annual Conference of the European Marketing Academy, Odense, Denmark, May 2023 (Link) 

Pelau, C.; Pop, M.I.; Pop, A. 2019. Comparative Analysis Regarding the Online Interest of Consumers Towards Green Retrofitting  in: Tantau, A. (2019): Retrofitting for Optimal Energy Performance, IGI Global, 73-95 (Link)

Pelau, C.; Ene, I; Pop, M.I. 2019. Consumer preference towards human, classic robot or anthropomorphic robot interaction, 10th EMAC Regional Conference, St. Petersburg, Russia.   

Indexed articles

Pelau, C.; Nistoreanu, P.; Lazar, L.; Badescu, R. 2022. Celebrity vs. Product: A Neuroscientific Approach to the Distractors in Food Advertising for Sustainable Marketing, Sustainability, 14(19), Article 12768; https://doi.org/10.3390/su141912768 (Link) 

Pelau, C.; Pop, M.-I.; Ene, I.; Lazar, L. 2021. Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), pp. 1231-1247, https://doi.org/10.3390/jtaer16050069 (Link)

Lazar, L.; Pop, M.I. 2021. Impact of celebrity endorsement and breaking news effect on the attention of consumers, Studia Universitatis Vasile Goldis, 31(3), 60-74, https://doi.org/10.2478/sues-2021-0014 (Link)

Lazar, L. 2020. Gender Influence on the Perception of Celebrity Endorsement, Studia Universitatis „Vasile Goldis” Arad–Economics Series 30(2), 13-23, https://doi.org/10.2478/sues-2020-0009

Web of Science Conferences

Lazar, L.; Opris, A., M. 2020. Eye-Tracking Experiment Regarding Visual and Textual Stimuli for Celebrity Endorsement, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 1028-1034.

Opris, A.; Pelau, C.; Lazar, L. 2020. The role of celebrities for the image of endorsed products, Proceedings of the 14th International Conference of Business Excellence (ICBE), 838-846, https://doi.org/10.2478/picbe-2020-0080 (Link)

Lazar, L; Nistoreanu, B. 2019. Consumers’ perception on celebrity endorsement according to their age, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 618-624. 

Nistoreanu, P.; Pelau, C.; Lazar, L. 2019. Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising, Proceedings of the 13th International Conference of Business Excellence (ICBE),  1079-1086, https://doi.org/10.2478/picbe-2019-0094 (Link)

Nistoreanu, B.; Lazar, L. 2018. Eye-tracking experiment regarding celebrity in advertising, Proceedings of the 4th BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 504-509.

Other publications

Serban; D., Pelau; C., Lazar; L., 2018. The Impact of Celebrity Endorsement in Advertising, Proceedings of the 1st International Conference on Economics and Social Sciences (ICESS), 460-465 (Link)

Nistoreanu P., Pelau C., Ene I., Lazar, L. 2018. Motivations and preferences of tourism consumers depending on their demografic characteristics, CInternational conference Romanian rural tourism in international context-Present and prospects (RRTIC), Vatra Dornei, Romania, 57-62.

Indexed articles

Pelau, C.; Nistoreanu, P.; Lazar, L.; Badescu, R. 2022. Celebrity vs. Product: A Neuroscientific Approach to the Distractors in Food Advertising for Sustainable Marketing, Sustainability, 14(19), Article 12768; https://doi.org/10.3390/su141912768 (Link) 

Web of Science Conferences

Badescu, R.; Hrib, B. 2021. Consumers’ Perception on Information Overload in a Digital Society, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 793-800.

Pelau, C.; Badescu, R.; Negruțiu, C. 2020. A neuroscientific approach on the impact of information overload on consumers’attention, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 723-729. (Link)

Ene, I.; Badescu, R. 2019. Eye Tracking Study Regarding the Perception of AI-Based Service Robots, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 718-723.

Other publications 

Pelau, C.; Ene, I.; Badescu, R. 2021, Die Einstellung der Konsumenten gegenüber der Nutzung von neuen Technologien und künstlicher Intelligenz, in: Bodemann, M.; Fellner, W.; Just. V. 2021. Zukunftsfähigkeit durch Innovation, Digitalisierung und Technologien - Geschäftsmodelle und Unternehmenspraxis im Wandel, Springer-Gabler, 63-74, https://doi.org/10.1007/978-3-662-62148-6_4 (Link)

Badescu, R.; Pelau, C. (2019). Consumers’Perception on the Ethics of Neuromarketing. Proceedings of the 2nd International Conference on Economics and Social Sciences Collaborative Research for Excellence in Economic and Social Sciences (ICESS), (in press)

Indexed articles

Pelau, C.; Pop, M.I.; Stanescu, M.; Sanda, G. 2023. The Breaking News Effect and Its Impact on the Credibility and Trust in Information Posted on Social Media, Electronics, 12(2), article 423, https://doi.org/10.3390/electronics12020423 (Link)

Web of Science Conferences

Stanescu, M.; Pelau, C.; Barbul, M. 2021. Data protection as predictor for the acquisition of AI devices, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 730-737 (Link)

Stanescu, M.; Niculescu, M. 2020. Consumers’ perception on data storage and browsing history depending on their demographic characteristics, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 738-745.

Pelau, C.; Niculescu, M.; Stanescu, M. 2020. Consumers’ perception on the advantages and disadvantages of cookies and browsing history, Proceedings of the 14th International Conference of Business Excellence (ICBE), 829-837, https://doi.org/10.2478/picbe-2020-0079 (Link)

Pop, M.I.; Pelau, C.; Stanescu, M. 2019. Reliability of Social Media Platforms and Online News as Source of Information for Consumers, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 711-717 (Link)

Pelau, C.; Stanescu, M.; Serban, D. 2019. Big-Data and Consumer Profiles – The hidden traps of data collection on social media networks, Proceedings of the 13th International Conference of Business Excellence (ICBE), 1070-1078, https://doi.org/10.2478/picbe-2019-0093 (Link)

Other publications 

Pelau, C.; Dabija, D.C.; Stanescu, M. 2022. The role of empathy for the perception of threats regarding the use of personal data by AI devices , 51st Annual Conference of the European Marketing Academy, Budapest, Hungary, May 2022 (Link)

Indexed articles

Pelau, C.; Ghinea, V.; Hrib, B. 2023. Social Image in the Online Environment – Sustainable Motive for Book Sales During the Pandemic, Amfiteatru Economic, 25 (Special issue 17), 1081-1094,  https://doi.org/10.24818/EA/2023/S17/1081 (Link) 

Web of Science Conferences

Badescu, R.; Hrib, B. 2021. Consumers’ Perception on Information Overload in a Digital Society, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 793-800.

Hrib, B. 2020. Books in Time of Pandemia: Romania, One Way Again – From Paper to Internet? Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 1042-108.

Web of Science Conferences

Pelau, C.; Anica-Popa, L.; Bojescu, I.; Niculescu, M. 2022. Are Men More Affected by AI Anthropomorphism? Comparative Research on the Perception of AI Human-like Characteristics Between Genders, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 680-687 (Link) 

Niculescu, M.; Pelau, C.; Pop, S. 2022. Social appreciation of the interaction with an anthropomorphic robot, Proceedings of the International Conference on Business Excellence 16 (1), 1475-1482, https://doi.org/10.2478/picbe-2022-0135 (Link)

Pelau, C.; Niculescu, M.; Bojescu, I. 2021. Gender Specific Preferences towards Anthropomorphic AI Devices and Robots, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 784-792 (Link)

Stanescu, M.; Niculescu, M. 2020. Consumers’ perception on data storage and browsing history depending on their demographic characteristics, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 738-745.

Pelau, C.; Niculescu, M.; Stanescu, M. 2020. Consumers’ perception on the advantages and disadvantages of cookies and browsing history, Proceedings of the 14th International Conference of Business Excellence (ICBE), 829-837, https://doi.org/10.2478/picbe-2020-0079 (Link)

Web of Science Conferences

Pelau, C.; Volkmann, C.; Barbul, M.; Bojescu, I. 2023. The role of attachement in improving consumer-AI interactions, Proceedings of the International Conference on Business Excellence 17, 1075-1084, https://doi.org/10.2478/picbe-2023-0097 (Link) 

Barbul, M.; Bojescu, I. 2023. Generations’ Perception Towards the Interaction with AI, Proceedings of the 9th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 539-546 (Link).

Barbul, M.; Pelau, C.; Pop, S. 2022. Genders’ Fascinations and Fears Towards the Use of Cognitive Computing, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 672-679 (Link).

Pelau, C.; Barbul, M.; Bojescu, I. 2022. A conceptual comparative approach on personal AI assistants and external service robots, Proceedings of the International Conference on Business Excellence 16 (1), 1466-1474, https://doi.org/10.2478/picbe-2022-0134 (Link)

Stanescu, M.; Pelau, C.; Barbul, M. 2021. Data protection as predictor for the acquisition of AI devices, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 730-737 (Link)

Pelau, C.; Barbul, M. 2021. Consumers' perception on the use of cognitive computing, Proceedings of the 15th International Conference of Business Excellence (ICBE) (in press)

Web of Science Conferences

Pelau, C.; Volkmann, C.; Barbul, M.; Bojescu, I. 2023. The role of attachement in improving consumer-AI interactions, Proceedings of the International Conference on Business Excellence 17, 1075-1084, https://doi.org/10.2478/picbe-2023-0097 (Link) 

Barbul, M.; Bojescu, I. 2023. Generations’ Perception Towards the Interaction with AI, Proceedings of the 9th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 539-546 (Link).

Pelau, C.; Anica-Popa, L.; Bojescu, I.; Niculescu, M. 2022. Are Men More Affected by AI Anthropomorphism? Comparative Research on the Perception of AI Human-like Characteristics Between Genders, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 680-687 (Link) 

Pelau, C.; Barbul, M.; Bojescu, I. 2022. A conceptual comparative approach on personal AI assistants and external service robots, Proceedings of the International Conference on Business Excellence 16 (1), 1466-1474, https://doi.org/10.2478/picbe-2022-0134 (Link)

Pelau, C.; Niculescu, M.; Bojescu, I. 2021. Gender Specific Preferences towards Anthropomorphic AI Devices and Robots, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 784-792 (Link)

Ene, I.; Bojescu, I. 2020. Consumer’s Perception Towards the Characteristics of Artificial Intelligence, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 730-737.

Web of Science Conferences

Pop, S.; Pelau, C.; Ciofu, I.; Kondort, G. 2023. Factors predicting consumer-AI interactions, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 592-597 (Link).

Barbul, M.; Pelau, C.; Pop, S. 2022. Genders’ Fascinations and Fears Towards the Use of Cognitive Computing, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 672-679 (Link).

Niculescu, M.; Pelau, C.; Pop, S. 2022. Social appreciation of the interaction with an anthropomorphic robot, Proceedings of the International Conference on Business Excellence 16 (1), 1475-1482, https://doi.org/10.2478/picbe-2022-0135 (Link)

Web of Science Conferences

Pop, S.; Pelau, C.; Ciofu, I.; Kondort, G. 2023. Factors predicting consumer-AI interactions, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 592-597 (Link). 

Kondort, G.; Pelau, C.; Gati, M.; Ciofu, I. The role of fashion influencers in shaping consumers’ buying decisions and trends, Proceedings of the International Conference on Business Excellence 17, https://doi.org/10.2478/picbe-2023-0092 (Link)

Web of Science Conferences

Pop, S.; Pelau, C.; Ciofu, I.; Kondort, G. 2023. Factors predicting consumer-AI interactions, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 592-597 (Link).

Kondort, G.; Pelau, C.; Gati, M.; Ciofu, I. The role of fashion influencers in shaping consumers’ buying decisions and trends, Proceedings of the International Conference on Business Excellence 17, https://doi.org/10.2478/picbe-2023-0092 (Link)

Web of Science Conferences

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