Publications

Pelau, C.; Pop, M.I.; Stanescu, M.; Sanda, G. 2023. The Breaking News Effect and Its Impact on the Credibility and Trust in Information Posted on Social Media, Electronics, 12(2), article 423, https://doi.org/10.3390/electronics12020423 (Link)

Pelau, C.; Ghinea, V.; Hrib, B. 2023. Social Image in the Online Environment – Sustainable Motive for Book Sales During the Pandemic, Amfiteatru Economic, 25 (Special issue 17), 1081-1094,  https://doi.org/10.24818/EA/2023/S17/1081 (Link) 

Pelau, C.; Dabija, D.C.; Serban, D. 2023. The Physical Presence and Relationship Distance for Efficient Consumer-AI-business Interactions and Marketing, in: Wang, C.L. The Palgrave Handbook of Interactive Marketing, Palgrave-Macmillan, https://doi.org/10.1007/978-3-031-14961-0 (Link)

Pelau, C.; Volkmann, C.; Barbul, M.; Bojescu, I. 2023. The role of attachement in improving consumer-AI interactions, Proceedings of the International Conference on Business Excellence 17, 1075-1084, https://doi.org/10.2478/picbe-2023-0097 (Link) 

Kondort, G.; Pelau, C.; Gati, M.; Ciofu, I. The role of fashion influencers in shaping consumers’ buying decisions and trends, Proceedings of the International Conference on Business Excellence 17, https://doi.org/10.2478/picbe-2023-0092 (Link)

Pop, S.; Pelau, C.; Ciofu, I.; Kondort, G. 2023. Factors predicting consumer-AI interactions, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 592-597 (Link).   

Pelau, C.; Acatrinei, C.; Pop, M.I. 2023. How to identify fake news? The impact of source credibility, sensational headlines and fake news awareness on the classification of online information, 52nd Annual Conference of the European Marketing Academy, Odense, Denmark, May 2023 (Link) 

Pop, R.A.; Dabija, D.C.; Pelau, C.; Dinu, V. 2022. Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic, Journal of Business Economics and Management, 23(3), 668-689, https://doi.org/10.3846/jbem.2022.16959 (Link)

Pelau, C.; Nistoreanu, P.; Lazar, L.; Badescu, R. 2022. Celebrity vs. Product: A Neuroscientific Approach to the Distractors in Food Advertising for Sustainable Marketing, Sustainability, 14(19), Article 12768; https://doi.org/10.3390/su141912768 (Link) 

Cuc, L.D.; Pelau, C.M.; Szentesi, S.; Sanda, G. 2022. The impact of green marketing on the consumers' intention to buy green products in the context of the Green Deal, Amfiteatru Economic, 24(60), 330-345, https://doi.org/10.24818/EA/2022/60/330 (Link)

Pelau, C.; Barbul, M.; Bojescu, I. 2022. A conceptual comparative approach on personal AI assistants and external service robots, Proceedings of the International Conference on Business Excellence 16 (1), 1466-1474, https://doi.org/10.2478/picbe-2022-0134 (Link)

Niculescu, M.; Pelau, C.; Pop, S. 2022. Social appreciation of the interaction with an anthropomorphic robot, Proceedings of the International Conference on Business Excellence 16 (1), 1475-1482, https://doi.org/10.2478/picbe-2022-0135 (Link)

Barbul, M.; Pelau, C.; Pop, S. 2022. Genders’ Fascinations and Fears Towards the Use of Cognitive Computing, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 672-679 (Link).

Pelau, C.; Anica-Popa, L.; Bojescu, I.; Niculescu, M. 2022. Are Men More Affected by AI Anthropomorphism? Comparative Research on the Perception of AI Human-like Characteristics Between Genders, Proceedings of the 8th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 680-687 (Link) 

Pelau, C.; Dabija, D.C.; Stanescu, M. 2022. The role of empathy for the perception of threats regarding the use of personal data by AI devices , 51st Annual Conference of the European Marketing Academy, Budapest, Hungary, May 2022 (Link)

Pelau, C.; Dabija D.C.; Ene I. 2021. What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry, Computers in Human Behavior, 122, 106855, https://doi.org/10.1016/j.chb.2021.106855 (Link)

Pelau, C.; Pop, M.-I.; Ene, I.; Lazar, L. 2021. Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), pp. 1231-1247, https://doi.org/10.3390/jtaer16050069 (Link)

Pelau, C.; Ene, I.; Pop, M.I. 2021. The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills, Amfiteatru Economic, 23(56), 33-45, https://doi.org/10.24818/EA/2021/56/33 (Link)

Pelau, C.; Ene, I.; Badescu, R. 2021, Die Einstellung der Konsumenten gegenüber der Nutzung von neuen Technologien und künstlicher Intelligenz, in: Bodemann, M.; Fellner, W.; Just. V. 2021. Zukunftsfähigkeit durch Innovation, Digitalisierung und Technologien - Geschäftsmodelle und Unternehmenspraxis im Wandel, Springer-Gabler, 63-74, https://doi.org/10.1007/978-3-662-62148-6_4 (Link)

Pelau, C.; Niculescu, M.; Bojescu, I. 2021. Gender Specific Preferences towards Anthropomorphic AI Devices and Robots, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 784-792 (Link)

Stanescu, M.; Pelau, C.; Barbul, M. 2021. Data protection as predictor for the acquisition of AI devices, Proceedings of the 7th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), 730-737 (Link)

Pelau, C.; Barbul, M. 2021. Consumers' perception on the use of cognitive computing, Proceedings of the 15th International Conference of Business Excellence (ICBE), 639-649, https://doi.org/10.2478/picbe-2021-0060 (Link)

Pelau, C.; Dabija, D.C.; Ene, I. 2021. Anthropomorphic characteristics, empathy and interaction quality in the service relation between consumers and AI devices, 50th Annual Conference of the European Marketing Academy, online (Link)

Pelau, C.; Sarbu, R.; Serban, D. 2020. Cultural Influences on Fruit and Vegetable Food-Wasting Behavior in the European Union, Sustainabiliy, 12(22), Article 9685. (Link)

Pelau, C.; Ene, I. 2020. Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis, Studia Universitatis „Vasile Goldis” Arad–Economics Series 30 (2), 1-12. (Link)

Pelau, C.; Badescu, R.; Negruțiu, C. 2020. A neuroscientific approach on the impact of information overload on consumers’attention, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 723-729. (Link)

Pelau, C.; Pop, M.I. 2020. Consumers’ Perception on Fake News, Proceedings of the 6th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), pg. 1035-1041. (Link)

Pelau, C.; Niculescu, M.; Stanescu, M. 2020. Consumers’ perception on the advantages and disadvantages of cookies and browsing history, Proceedings of the 14th International Conference of Business Excellence (ICBE), 829-837, https://doi.org/10.2478/picbe-2020-0079 (Link)

Opris, A.; Pelau, C.; Lazar, L. 2020. The role of celebrities for the image of endorsed products, Proceedings of the 14th International Conference of Business Excellence (ICBE), 838-846, https://doi.org/10.2478/picbe-2020-0080 (Link)

Pelau, C.; Acatrinei, C. 2019. The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society, Energies, 12(8), Article 1428. (Link)

Serban, D.; Pelau, C.; Dinca V.M. 2019. Panel Data Analysis for Measuring the Impact of E-skills on the Ecological Behavior of Individuals, Economic Computation and Economic Cybernetics Studies and Research, 53(1), 57-74. (Link)

Dincă, V.M.; Ingram, R.; Herriot, C.; Pelau, C. 2019. Challenges Regarding the Internationalisation of Universities from Scotland, within the Brexit Landscape, Amfiteatru Economic, 21(50), 194-208. (Link)

Pelau, C.; Pop, M.I.; Pop, A. 2019. Comparative Analysis Regarding the Online Interest of Consumers Towards Green Retrofitting  in: Tantau, A. (2019): Retrofitting for Optimal Energy Performance, IGI Global, 73-95 (Link)

Pelau, C.; Cantaragiu, R. 2019. Differences and similarities in the food wasting behavior of consumers depending on age, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 632-639 (Link)

Pop, M.I.; Pelau, C.; Stanescu, M. 2019. Reliability of Social Media Platforms and Online News as Source of Information for Consumers, Proceedings of the 5th International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Bari, Italy, pg. 711-717 (Link)

Pelau, C.; Ene, I; Pop, M.I. 2019. Consumer preference towards human, classic robot or anthropomorphic robot interaction, 10th EMAC Regional Conference, St. Petersburg, Russia.   

Pelau, C.; Stanescu, M.; Serban, D. 2019. Big-Data and Consumer Profiles – The hidden traps of data collection on social media networks, Proceedings of the 13th International Conference of Business Excellence (ICBE), 1070-1078, https://doi.org/10.2478/picbe-2019-0093 (Link)

Nistoreanu, P.; Pelau, C.; Lazar, L. 2019. Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising, Proceedings of the 13th International Conference of Business Excellence (ICBE),  1079-1086, https://doi.org/10.2478/picbe-2019-0094 (Link)

Badescu, R.; Pelau, C. (2019). Consumers’Perception on the Ethics of Neuromarketing. Proceedings of the 2nd International Conference on Economics and Social Sciences Collaborative Research for Excellence in Economic and Social Sciences (ICESS), (in press)

Pelau, C.; Radulescu, L. 2019. Coffee Consumption Patterns in a Hurried Society, Proceedings of the 2nd International Conference on Economics and Social Sciences (ICESS), (in press)

Pelau, C.; Pop, N.Al. 2018. Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies, Energy Policy, 118, pg. 160-168. (Link) 

Pelau, C.; Chinie A.C. 2018. Econometric Model for Measuring the Impact of the Education Level of the Population on the Recycling Rate in a Circular Economy, Amfiteatru Economic, 20(48), pg. 340-355. (Link)

Pelau, C.; Chinie, A.C. 2018. Cluster Analysis for the Determination of Innovative and Sustainable Oriented Regions in Europe, Studia Universitatis „Vasile Goldis” Arad – Economics Series, Volume 28, Issue 2, Pages 36-47. (Link)

Pelau, C.; Chinie, A.C. 2018. Clusters of Tourism Consumers in Romania, Studia Universitatis „Vasile Goldis” Arad – Economics Series, Volume 28, Issue 1, Pages 17–34. (Link)

Pelau, C.; Ene, I. 2018. Consumers’ perception on human-like artificial intelligence devices, Fourth BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ),  Heidelberg, Germany, 2018, pg. 197-203. (PDF / Link) 

Tantau, A.; Pelau, C.; Pop, M. 2018. Fake news in the energy industry. Fourth BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ), Heidelberg, Germany, 2018, pg. 204-210. (PDF / Link)

Pelau, C.; Serban, D.; Chinie A.C. 2018. The influence of personality types on the impulsive buying behavior of a consumer, Proceedings of 13th International Conference on Business Excellence, Bucharest, Romania, 2018, pg. 751-759. (PDF / Link)

Pelau C, Nistoreanu B, Ene I, 2018. Differences in the Perception on Artificial Intelligence depending on Age, Proceedings of the 1st International Conference on Economics and Social Sciences (ICESS), 466-472 (Link)

Serban; D., Pelau; C., Lazar; L., 2018. The Impact of Celebrity Endorsement in Advertising, Proceedings of the 1st International Conference on Economics and Social Sciences (ICESS), 460-465 (Link)

Nistoreanu P., Pelau C., Ene I., Lazar, L. 2018. Motivations and preferences of tourism consumers depending on their demografic characteristics, CInternational conference Romanian rural tourism in international context-Present and prospects (RRTIC), Vatra Dornei, Romania, 57-62.

Pop, N.Al.; Pelau, C. 2017. Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis, Amfiteatru Economic, 44/ 2017, pg. 28-40. (Link)

Voineagu, V; Pelau, C; Serban, D. 2017. Research regarding the Correlations among Factors influencing the Satisfaction of Students in a University, Economic Computation and Economic Cybernetics Studies and Research, vol. 51, nr. 2, pg. 55-66. (Link)

Pelau, C; Rosca, V., 2017. Controlling Instruments for the Sustainability of a Business - Research regarding the Application of Marketing Controlling Instruments in Business, in: Leon, R (2017): Managerial Strategies for Business Sustainability in Turbulent times, IGI Global, pg. 277-291. (Link)

Pelau, C.; Chinie A.C. 2017. Environmental Key Performance Indicators of CSR Activities in the Energy Industry, Proceedings of the 11th International Conference on Business Excellence, pg. 74-80. (Link)

Serban, D.; Pelau, C.; Chinie, A.C. 2017. Calculation of the Differences of Attitude and Behavior of two Generations with the Euclidian-Metric, Proceedings of the 11th International Conference on Business Excellence, pg. 241-247. (Link) 

Popa, A.; Pelau, C. 2016. Differences in the clothing brand perception depending on generation, Industria Textila, vol. 4, pg. 260-264 (Link)

Pelau, C.; Olar, D. 2016. Satisfaction Profiles of Students in a University, Proceedings of the 28th IBIMA Conference, November 2016, Seville Spain, 731-740. 

Pelau, C. 2015. The Role of Student’s Satisfaction on the Strategy of a University, Proceedings of the 16th European Conference on Knowledge Management, Udine, Italy, 585-592. 

Pelau, C. 2015. A Balanced Score-Card Model for Universities, Asian Academic Research Journal of Social Science & Humanities, vol. 1, issue 32, February 2015, pg. 28-42.

Pelau, C. 2013. Elemente raţionale şi emoţionale în comportamentul de consum, Editura ASE, Colecţia Cercetare avansată postdoctorală în ştiinţe economice, Bucureşti.

Istudor, N.; Pelau, C. 2013. Changes in the Romanian consumer behavior, in: Thomas, A.R.; Pop, N.Al.; Bratianu, C., 2013. The Changing Business Landscape of Romania: Lessons for and from Transition Economies, Springer, USA.

Istudor, N.; Pelau, C. 2013. Impulsive buying behavior depending on gender, International Journal of Management Science and Information Technology (IJMSIT)-NAISIT Publishers, Special Issue: Knowledge strategies, decision making and IT in emergent economies, pg. 138-146.

Pelau, C., Stamule, T., 2013. Analysis of the consumer's reasons and driving factors for buying, International Journal of Economic Practices and Theories, vol. 3, nr. 1, pg. 60-66.

Pop, N.Al.; Iorga, A.M.; Pelau, C. 2013. Using Neuro-Marketing Studies to explore Emotional Intelligence, Proceedings of the 14th European Conference on Knowledge Management, Kaunas, Lithuania, pg. 1-8. 

Pelau, C.; Purcarea, I.; Stancu, S., 2013. The Importance of Language Knowledge in International Companies, Proceedings of the 14th European Conference on Knowledge Management, Kaunas, Lithuania, pg. 535-542. 

Pelau, C. 2012. The influence of the income on the cognitive and emotional reactions of the consumer, Timisoara Journal of Economics.& Business, vol. 5. nr. 2 (16), pg. 221-235.

Pelau, C. 2012. Differences in the consumer behavior depending on the type of products, Studii si cercetari de calcul economic si cibernetica economica, vol. 46, nr. 3-4, pg. 77-88.

Pelau, C. 2012. Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer, Theoretical and Applied Economics, Volume XIX (2012), No. 12 (577), pg. 99-110.

Pop, N. Al.; Pelau, C. 2012. The influence of the income on the consumer behavior and on the quality of life, Revista Romana de Marketing, nr. 4/2012, pg. 11-24. 

Istudor, N.; Pelau, C. 2012. Consumer Knowledge: the differences between the perceptions of the consumer's own behaviour and that of an observer, Proceedings of the 13th European Conference on Knowledge Management, Cartagena, Spain, pg. 502-509.

Pop, N. Al.; Pelau, C. 2012. The impact of relationship marketing on the development of the intellectual capital of a company, Proceedings of the 13th European Conference on Knowledge Management, Cartagena, Spain, pg. 961-966.

Pop, N.Al.; Pelau, C.; Bena, I.; Rosca, V. 2012. Reputation Creation Through Facebook, Proceedings of the 4th European Conference on Intellectual Capital, Helsinki, Finland, pg. 20-26. 

Istudor, N.; Pelau, C. 2012. Changes in the consumer behavior depending on gender, Proceedings of the 7th International Conference on Business Excellence, Brasov, pg. 249-253.

Pop, N. Al.; Dabija, D.C.; Dumitru, I.; Pelau, C.; Petrescu, E.C. 2011. Marketing international – Teorie si practica, Editura Uranus, Biblioteca de Marketing, Bucuresti.

Istudor, N.; Pelau, C. 2011. Clusters of consumer behavior for food and near-food products in Romania, Revista Management & Marketing, vol. 6, nr. 4.

Pelau, C. 2011. Analysis of consumer behavior for different product groups, Management & Marketing, vol. 6, special issue/ 2011, pg. 101-114.

Pelau, C.; Bena, I.; Vladoi, A.D.; Dabija, D.C.; Fufezan, M. 2011. The Quality of Knowledge Flows and its Impact on the Intellectual Capital Development of a University, Proceedings of the 3rd European Conference on Intellectual Capital, Nicosia, Cyprus, pg. 322-327.

Pop, N.Al.; Tantau, A.; Pelau, C.; Bena, I. 2011. Human Capital and Relational Capital Dynamics within a University, Proceedings of the 3rd European Conference on Intellectual Capital, Nicosia, Cyprus, pg. 343-349. 

Pelau, C. 2011. Buying behavior motives for alcoholic and non-alcoholic beverages depending on gender, International Conference IBIMA, Milan, Italy, 14-15 November 2011.

Pop, N.Al.; Pelau, C. 2011. Cognitive and emotional reactions in the buying decision and their impact on the success of tehnological changes, Proceedings of the 7th International Conference on Management of Technological Changes, Alexandroupolis, Greece, September 2011, pg. 193-196.  

Pelau, C.; Fufezan, M.; Stamule, T. 2011. Consumer's perception as a premise for the success of innovations. Case study: intelligent garments, Proceedings of the 7th International Conference on Management of Technological Changes, Alexandroupolis, Greece, September 2011.

Istudor, N.; Pelau, C. 2011. Consumer behavior typologies in Romania for food and near-food products, Proceedings of the 6th International Conference on Business Excellence, 14-15 October 2011, Brasov, Romania, pg. 261-265.

Pelau, C.; Stamule, T. 2011. Aspects regarding the buying behaviour of the Romanian consumer, Proceedings of the 6th International Conference on Business Excellence, 14-15 October 2011, Brasov, Romania, pg. 75-78.

Istudor, N.; Pelau, C. 2011. Consumer behavior on the fruits and vegetables market, International Conference Integrare Europeana – Noi provocari, Oradea, 27-28 mai 2011, pg. 1759-1764.

Pelau, C.; Bena I. 2010. The Risk Perception for Consumer Segments in E-Commerce and its Implication for the Marketing Strategy, Amfiteatrul Economic, nr. 28/ 2010, pg. 359-371.

Pelau, C.; Zegreanu, P. 2010. Mobile Marketing - The Marketing for the Next Generation, Management & Marketing, nr. 2/2010, pg. 101-116.

Schebesch, K. B.; Pop, N Al; Pelau, C. 2010. A New Paradigm in Contemporary Marketing – Computational Marketing, Revista Română de Marketing, vol. 1/ 2010, pg. 36-73.

Pelau, C; Vladoi, A. D.; Fufezan, M.; Dinca, V.; Ghinea, V. 2010. The Influence of Knowledge Dynamics on Consumer Behavior, Proceedings of the 2nd European Conference on Intellectual Capital, Lisbon, Portugal, pg. 465-471.

Pop, N Al; Schebesch, K. B.; Pelau, C. 2010. Knowledge Dynamics in Contemporary Marketing – From Holistic Marketing to Computational Marketing, Proceedings of the 2nd European Conference on Intellectual Capital, Lisbon, Portugal, pg. 480-489.

Dabija, D. C.; Pop, N. Al.; Alt, M. A.; Pelau, C. 2010. Consumers perception of retail formats – diachronic research in Romania, Proceedings of the EMAC Regional Conference – Marketing Theory Challenges in Emerging Societies MTC4, Budapest, Hungary, September 24 – 25 2010. 

Pelau, C. 2010. The Relation between the Performance and Satisfaction of Students in Universities, Proceedings of the 5th International Conference on Business Excellence, Brasov, pg. 72-75.

Pop, N. Al.; Tanţău A.; Pelau, C. 2010. Education and New Collaborative Methods. Case Study: MBA “Entreprenuership and Innovation Management”, Proceedings of the 6th International Seminar on the Quality Management in Higher Education, Tulcea, Romania, 2010, pg. 659-662.

Pelau, C.; Vladoi, A. D.; Fufezan, M. (2009): Indicators used for the Performance Measurement of Sustainable Development, Analele Universităţii din Oradea, seria: Ştiinţe economice, editura Universităţii din Oradea, 2009, special issues for the international conference „Integrarea Europeană – Noi provocări pentru economia României“, ediţia 5-a, Oradea.

Dinca, V.M.; Sandru, I. M. D.; Pelau, C. (2009): Cresterea competitivitatii IMM-urilor romanesti din sectorul comercial prin dezvoltarea unei baze de cunostinte folosind inovatia de proces, Calitatea – acces la succes, nr.10/ octombrie.

Pelau, C.; Pop, N. Al.; Ghinea, V. 2009. Customer Relationship Management as Key Element for Intelligent Manufacturing, Annals of DAAAM for 2009 & Proceedings, at the 20th International DAAAM Symposium „Intelligent Manufacturing & Automation: Focus on Theory, Practice & Education”, Viena, Austria, Noiembrie 2009. 

Fufezan, M.; Pelau, C.; Dinca, V. 2009. The Management of Innovations Applied for Intelligent Garments, Annals of DAAAM for 2009 & Proceedings, at the 20th International DAAAM Symposium „Intelligent Manufacturing & Automation: Focus on Theory, Practice & Education”, Viena, Austria, Noiembrie 2009. 

Pelau, C.; Fufezan, M. 2009. The Dynamic Value of a Customer, Proceedings of the 4th International Conference on Business Excellence, Brasov, pg. 81-84.

Pelau, C.; Fufezan, M. 2009. Management of Technological Changes as Success Factor for the Sustainable Development in the Garment Industry, Proceedings of the 6th International Conference on Management of Technological Changes, Alexandroupolis, Greece, 2009, 141-144.

Pop, N. Al.; Pelau, C. 2009. Controlling as an Instrument of Measuring the Performance of Technological Changes, Proceedings of the 6th International Conference on Management of Technological Changes, Alexandroupolis, Greece, 2009, 713-716.

Pelau, C. 2008. Power and Satisfaction in the Retailer-Producer Relationship,  Management & Marketing , 3(1), 95-104.

Pelau, C.; Fufezan, M. 2008. On-line Shopping in Romania, Revista de Management şi Inginerie Economică, 7(6), special issue for the Intrenational Conference on Business Excellence, 2008.

Roşu, M; Pelau, C. 2008. Intercultural Communication in Advertising, Revista de Management şi Inginerie Economică, 7(7) special issue for the Intrenational Conference on Business Excellence, 2008.

Pelau, C.; Pop, N. Al. 2008. Controlling Elements in the Distribution Policy of a Company, Analele universităţii din Oradea, seria: Ştiinţe economice, editura Universităţii din Oradea, 2008, ediţie specială pentru conferinţa internaţională „Integrarea Europeană – Noi provocări pentru economia României“, ediţia 4-a, Oradea.

Pop, N.Al.; Pelau, C.; Ghinea, V; Bena, I.; Şandru, D. 2008. Integrated Controlling – A New Perspective of Managing a Company, Annals of DAAAM for 2008 & Proceedings, at the 19th International Symposium „Intelligent Manufacturing & Automation: Focus on Next Generation of Intelligent Systems and Solutions”, Trnava, Slovavia, Octombrie 2008.

Pelau, C.; Constantinescu, M.; Filip, A.; Pop, N. Al. 2008. Relationship Marketing in the Field of Sport, International conference „Marketing public şi marketing non-profit”, Szeged. Hungary.

Fufezan, M.; Pelau, C. 2008. Elemente de controlling în managementul deşeurilor textile – factori de succes pentru o societate durabila, la conferinta „Zero-Waste – Strategic direction for a durable society”, Arad, 2008.

Pelau, C. 2007. Structuri organizatorice la nivel de întreprindere pentru implementarea Marketing-Controlling-ului, Management & Marketing, 2(1), 133-142.

Pelau, C.; Pop, N. Al. 2007. Target Costing – Customer oriented price determination, in: Revista de Management şi Inginerie Economică, 6(6), 125-130 (special issue for the Intrenational Conference on Business Excellence, 2007).

Fufezan, M.; Pelau, C.; Schmitt, T. 2007. International Value Creation Management in the Textile and Garment Industry, Revista de Management şi Inginerie Economică, 6(6), 271-276 (special issue for the Intrenational Conference on Business Excellence, 2007).

Pelau, C.; Fufezan, M. 2007. Sisteme informaţionale ce stau la baza controllingului, Calitate – acces la succes, special issue for the national symposium „Calitate – Management – Integrare Europeana“, Bucureşti, pg. 83-90.

Fufezan, M.; Pelau, C. 2007. Relaţia dintre manager şi controller într-o întreprindere, Calitate – acces la succes, special issue for the national symposium „Calitate – Management – Integrare Europeana“, Bucureşti, pg. 320-327.

Pelau, C.; Fufezan, M. 2007. Controlling Elements in the Communication Policy of a Company, Analele universităţii din Oradea, seria: Ştiinţe economice, editura Universităţii din Oradea, Tom XVI, 2007, ediţie specială pentru conferinţa internaţională „Integrarea Europeană – Noi provocări pentru economia României“, ediţia 3-a, Oradea, pg. 1073-1077.

Pop, N. Al.; Pelau, C. 2007. Knowing the motivation of buying, Analele universităţii din Oradea, seria: Ştiinţe economice, editura Universităţii din Oradea, Tom XVI, 2007, ediţie specială pentru conferinţa internaţională „Integrarea Europeană – Noi provocări pentru economia României“, ediţia 3-a, Oradea, pg. 1063-1066, (ISSN 1582-5450).

Pop, N. Al.; Pelau, C. 2006. Dimensions of Relationship Marketing in the Romanian Bank Sector. Case Study: BRD Express, Management & Marketing, 1(4), 23-32.

Pop, N. Al.; Pelau, C. 2006. Relationship Marketing – Dimensions and Perspectives in the Company Activity, Proceedings of the International Conference „Business Excellence“ (ICBE), Braşov, Romania, 364-369.

Pop, N. Al.; Pelau, C. 2005. Elemente de Controlling în Marketing, Revista de Management şi Inginerie Economică, 3(4).

Tanţău, A. D.; Anghelescu, E. E.; Pelau, C. M. (Coord.). 2004. Management – Praxisorientierte Fallstudien, Editura ASE, Bucureşti.